Learning the Lessons from Google’s Failure in Los Angeles
October 24, 2011 Is Google serious about its push to sell Google Apps to big companies and government agencies? Is the world’s leading online advertising firm really committed to becoming a major player in enterprise software? Based on the evidence so far, the answer is unclear. In this article we examine the pros and cons of Google Apps in the enterprise. After defining what Google Apps is, we review recent research by Gartner about the rise of cloud-based solutions in the enterprise email market and Google’s early success in that market. We then look at the reasons for the stalled deployment of Gmail at one of Google’s largest public sector accounts to date, the city of Los Angeles. We conclude that while Gmail is a first-rate consumer email product, Google does not presently have the right products, the corporate culture or the sales volume required to be a significant player in enterprise software.


